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Olive
Growers
Council
of California
|
Council Accomplishments1. From the modest beginning in 1978. the Olive Growers Council has had a positive impact on olive prices as is revealed in the following graph.
It should be noted that even in years where prices do not increase, the importance of negotiating with processors has the effect of keeping a stable price floor. Without the council, prices could drop into the basement as is evidenced in 1978 when farmers received barely the cost of picking the olives. 2. Although olive acreage has been
slightly reduced, olive tonnage has steadily climbed reflecting the better prices being
received by farmers through bargaining. Now that new plantings are increasing, the need
for a strong bargaining association becomes even more important. 6. The Council wholeheartedly supports the Federal Marketing Order that provides for advertising and promotion of California quality black ripe olives. Each year Council members attend several events including the California State Fair to tell people about olives, give out olive samples and recipe booklets to further promote and encourage the sale of California table olives. 7. The Council is called upon to be the
spokesman for the olive industry at many statewide events. 9. The Council has added millions of dollars to farmer returns over the last ten years through the price negotiations. 10. The Council successfully facilitated the formation of California Olive Grower which purchased the Oberti Olive plant from the Tri-Valley Growers bankruptcy. The plant sells table olives under the Oberti and Madera brand labels. The new coop also makes olive oil and a series of specialty table olives.
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